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Mark Zuckerberg

Katie Benner: Facebook's odd case for privacy

When Facebook made user names, profile pictures and other personal information publicly available a few years ago, founder Mark Zuckerberg said that people had started to care less and less about privacy. He told TechCrunch founder Michael Arrington: "That social norm is just something that has evolved over time." And he said that Facebook was changing to keep up. But the reality is that technology companies — with Facebook leading the charge — pushed that norm to change. Corporate surveillance was the proposed trade-off for "free" Internet services, a deal that has now extended to most mobile apps. Users challenged this bargain, but over time, the idea that...