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Under Armour launches new women's digital campaign, #ImPretty

Under Armour launches new women's digital campaign, #ImPretty

Under Armour is launching #ImPretty, a digital marketing campaign focusing on the impact of women through their careers and craft.

An online campaign video was designed to challenge the idea of "just a pretty face," Under Armour says.

"Judging someone solely by how she looks is pretty unfair," the video posted to Instagram says. "You're more than a pretty face. You're also pretty strong, smart, tough, bold, fierce."

The video drew comments on the @UnderArmourwomen Instagram account such as "I love this! It's so inspiring" and "Love it and therefore...

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