Under Armour is launching #ImPretty, a digital marketing campaign focusing on the impact of women through their careers and craft.
An online campaign video was designed to challenge the idea of "just a pretty face," Under Armour says.
"Judging someone solely by how she looks is pretty unfair," the video posted to Instagram says. "You're more than a pretty face. You're also pretty strong, smart, tough, bold, fierce."
The video drew comments on the @UnderArmourwomen Instagram account such as "I love this! It's so inspiring" and "Love it and therefore...