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Google Inc.
Online marketer Jellyfish helps advertisers turn Google searches to sales
Online marketer Jellyfish helps advertisers turn Google searches to sales

Every time you search Google for a business or product and click on a result, the marketers are watching. Companies bid for spots at the top of the page when consumers search for general terms or even competitors' names. And they closely track where those shoppers end up, analyzing the ways differences in a few words of ad copy or slight adjustments to website layout drive sales. For Jellyfish, a United Kingdom-based company that has quietly built up a $100 million U.S. headquarters in Baltimore, it is a booming business opportunity. While search engine optimization and marketing isn't an altogether new business, it is an evolving one that is expected to dominate digital...

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