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Local startup in the battle for razor customers

Local startup in the battle for razor customers

Netflix changed the way people rent movies. Amazon upended the big-box bookstore. Other online retailers grabbed market share in niches as diverse as contact lenses and pet medications.

Why not razors?

That's the question posed by a Catonsville firm — along with about half a dozen other online upstarts. They're trying to make inroads in a market dominated by Gillette and still largely driven by sales in supermarkets and other brick-and-mortar stores.

800razors.com, the new local competitor, is the brainchild of serial entrepreneurs Philip Masiello and Steven Krane. With their luggage lost on a business trip, they had to stop at a Walmart to buy...