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YouTube now bigger than TV among advertisers' target audience

YouTube now bigger than TV among advertisers' target audience

YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company’s annual pitch to advertisers.

“I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told a crowd of 2,700 gathered at the Javits Center in Manhattan. "In fact, we reach more 18- to 49-year-olds [in the U.S.] during prime time than the top 10 TV shows combined.”

The finding, based on a Google-commissioned Nielsen study of 2015 viewing data, is significant as the 18-to-49 age group is the target audience that most advertisers seek to reach through TV. YouTube has seen gains in that...

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