It started when Kevin Plank sent financial commentator Jim Cramer a bottle of rye whiskey from the Sagamore Spirit distillery named for the Baltimore County horse farm that the Under Armour CEO also owns.
"I sent back a note saying: 'I thought you were making Under Armour,’” Cramer told TheStreet.com, the financial news site he co-founded.
Cramer said Plank responded with: “I'm done. I'm not going to make any more rye.”
So began an exchange leading to a recent story on TheStreet with a provocative headline: “Under Armour's CEO Just Revealed a Big Secret...