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Kevin Plank tells financial commentator he was not ‘laser-focused' on Under Armour but is now

Kevin Plank tells financial commentator he was not ‘laser-focused' on Under Armour but is now

It started when Kevin Plank sent financial commentator Jim Cramer a bottle of rye whiskey from the Sagamore Spirit distillery named for the Baltimore County horse farm that the Under Armour CEO also owns.

"I sent back a note saying: 'I thought you were making Under Armour,’” Cramer told TheStreet.com, the financial news site he co-founded.

Cramer said Plank responded with: “I'm done. I'm not going to make any more rye.”

So began an exchange leading to a recent story on TheStreet with a provocative headline: “Under Armour's CEO Just Revealed a Big Secret...