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Why we don’t hear Under Armour's Kevin Plank say ‘Nike’

Why we don’t hear Under Armour's Kevin Plank say ‘Nike’

Just as coaches from some football teams such as Ohio State generally decline to utter the name of their chief rival, Under Armour CEO Kevin Plank will rarely if ever publicly say “Nike.”

He calls his company’s adversary “my competition” or something similar.

Most other Under Armour executives won’t say “Nike” either, using a generic term instead.

Earlier this summer, we asked Under Armour why. The company referred the question to Kerry Chandler, its chief human resources officer, who responded in an email:

Q: We’ve never heard Kevin Plank say “Nike” or “Adidas,” referring to them instead as “our competitors” or the like? Do other executives also refrain...

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