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Tribune Media

Sinclair Broadcast appoints executive to new chief revenue officer role

Sinclair Broadcast appoints executive to new chief revenue officer role

Sinclair Broadcast Group has appointed an executive in its digital group to the new role of chief revenue officer, the Hunt Valley-based company said Tuesday.

Rob Weisbord, who has led Sinclair Digital Group since January 2014 and worked in Sinclair management jobs since 1997, will start the job Jan. 1, the company said.

Sinclair created the CRO position as its business has diversified and the company is seeking new revenue streams, said Chris Ripley, president and CEO. The company is awaiting regulatory approval of its proposed $3.9 billion takeover of Tribune Media Co., which the company has said will allow it to better compete in the digital age.

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