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The Weather Channel (tv network)
No weather TLC without TWC
No weather TLC without TWC

People love to talk about the weather. And people listen to those who know what they're talking about — like meteorology guru Jim Cantore. But when Verizon FiOS unexpectedly dropped The Weather Channel (TWC) from its line-up on March 10, those voices went silent for the cable company's 5.5 million subscribers. And people are distraught. A protest website went up within hours: keeptheweatherchannel.com. Two weeks later, the TWC site records more than 600,000 visitors, 7 million alerts, and 27 million social messages. There's the woman whose elderly parents rely on the channel; a regular viewer who complained that Verizon has "taken away my friends"; and...