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Supply and demand drives NFL and TV ratings
Supply and demand drives NFL and TV ratings

One of the most remarkable stories in pop culture is the power of the NFL as TV entertainment. At the start of this scandal-plagued season, some analysts were predicting that ratings for Sunday, Monday and the new CBS Thursday night telecasts were going to suffer because of widely publicized cases of domestic abuse involving Ray Rice, Adrian Peterson and other NFL athletes. But halfway through the football season, the ratings are as good as or better than ever. And with marquee matchups, like Sunday's between the Ravens and the Pittsburgh Steelers on NBC, they are expected to rise even higher. In 2010, I reported that for the first time, the highest-rated show on television was...