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Fox Broadcasting Company

Big Ten Network working to win over Maryland fans

Eighteen months after the University of Maryland's jump to the Big Ten, the conference's television network is trying to make Terps fans feel more at home in their sprawling new neighborhood — an Illinois-based league with deep Midwestern roots.

"No one is expecting it to happen overnight," said Mark Silverman, the Big Ten Network president, of the adjustment to unfamiliar opponents and distant athletic venues. "Our whole conference is based on rivalries. It takes time to build them."

The conference and its network are trying to bridge the gap by bringing the Big Ten men's basketball tournament...