Sinclair Broadcast Group Inc. plans to create original television programs to air in prime time and on weekend afternoons on the broadcaster's MyNet and CW stations.
The Sinclair Original Programming division will develop entertainment programs, infomercials and direct response commercials, the Hunt Valley-based company said.
Arthur Hasson, general manager of Sinclair's CBS, CW and MyNet affiliates in Harrisburg, Pa., will also take on the role of chief operating officer of the new division. He will report to David Smith, president and CEO of Sinclair, overseeing original content development and working with production companies and studios.
"Controlling our content...