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MoviePass is roiling the movie theater industry in Baltimore and beyond

MoviePass is roiling the movie theater industry in Baltimore and beyond

As deals go, MoviePass seems too good to be true: pay $9.95 a month for admission to one movie every day.

“You only have to see one movie a month” to make it pay for itself, said Bryan Oringher, a Rockville-based basketball scout. “It’s a no-brainer.”

It’s a subscription service so inexpensive it seems to defy economic logic. But MoviePass and its emerging competitors promise to disrupt how people pay for movies — and, possibly, how movie theaters make money. It could offer a solution to the declining attendance that has long threatened the movie industry.

Theater operators and industry analysts wonder how it can make money. MoviePass pays theaters full price for each...

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