As deals go, MoviePass seems too good to be true: pay $9.95 a month for admission to one movie every day.
“You only have to see one movie a month” to make it pay for itself, said Bryan Oringher, a Rockville-based basketball scout. “It’s a no-brainer.”
It’s a subscription service so inexpensive it seems to defy economic logic. But MoviePass and its emerging competitors promise to disrupt how people pay for movies — and, possibly, how movie theaters make money. It could offer a solution to the declining attendance that has long threatened the movie industry.
Theater operators and industry analysts wonder how it can make money. MoviePass pays theaters full price for each...