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Rite Aid launches enhanced rewards program Plenti
Rite Aid launches enhanced rewards program Plenti

 Rite Aid Corp. has unveiled an enhanced version of loyalty program wellness+ by joining consumer loyalty coalition Plenti. The drugstore chain is moving its 25 million active loyalty card members to the new wellness+ with Plenti program. The Plenti coalition includes retailers such as AT&T, ExxonMobil, Macy's, Nationwide Insurance, Enterprise Rent-A-Car, Direct Energy and Hulu. "Joining Plenti is the next step in the continued evolution of our highly successful wellness+ loyalty program," Ken Martindale, Rite Aid's president and chief operating officer, said in the announcement. "We believe that joining Plenti is going to be the next great differentiator...

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