Topics

Millennial Media

AOL navigating advertising upheaval with recent Verizon, Millennial Media deals

AOL navigating advertising upheaval with recent Verizon, Millennial Media deals

A lot has changed since Advertising.com launched in Baltimore in 2000 — using website banner ads to entice consumers has evolved into tailoring video and mobile marketing "experiences" to people with specific traits and in precise locations.

The upheaval isn't over. And AOL, which bought Advertising.com in 2004 and was in turn acquired by Verizon for $4.4 billion this year, is preparing for it.

Between the Verizon deal and AOL's subsequent purchase of Baltimore mobile advertising firm Millennial Media, AOL has new opportunities to connect advertisers with people watching news and entertainment on their computers, smartphones and even cable TV. A workforce of...

79°