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Inside the fried-chicken wars: KFC vs. Chick-fil-A

Inside the fried-chicken wars: KFC vs. Chick-fil-A

These are dark days for KFC's once-dominant chicken empire. After five years of crumbling sales, the extra crispy mega-chain, which in 2012 lost its throne as America's top chicken seller to Chick-fil-A, now makes less money than eateries half its size, like Applebee's and Panera Bread. Now, 75 years after "Colonel" Harland Sanders first served his original recipe at a six-seat dining table in rural Kentucky, the chain is betting $185 million on a massive, bizarre turnaround campaign in hopes of winning a seat again at the fast-food table. The chain is blasting out TV ads, offering new Southern-style grub and remodeling some of its 4,300 stores with humanized...

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