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U.S. Securities and Exchange Commission
Videology competing in crowded market as it weighs IPO or sale
Videology competing in crowded market as it weighs IPO or sale

A couple of generations ago, advertisers could run a commercial on "The Ed Sullivan Show" and "everyone in the world saw it," said ad technology entrepreneur Scott Ferber. Now it's not so simple to reach viewers, who are watching their favorite shows on DVRs, laptops, tablets and smartphones, and from nontraditional outlets such as Netflix, Amazon and Hulu. For Ferber and his company, Videology, it's a chance to take concepts that made him and his brother millions at Baltimore's Advertising.com a decade ago and apply them to helping advertisers navigate the fragmented world of video ads. Videology's success so far has emboldened Ferber to suggest...

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