U.S. Securities and Exchange Commission

Under Armour brings in new president; Plank remains CEO

Under Armour brings in new president; Plank remains CEO

Under Armour is bringing in an outsider to become president of the Baltimore-based athletic brand as it strives to revive slowing sales and its deflated stock price.

Under Armour founder Kevin Plank will remain chairman and CEO but relinquish the title of president to Patrik Frisk, who has deep experience in footwear as CEO at the Aldo shoe retailer and as a top executive for the parent company of Timberland and The North Face.

Frisk, who will report to Plank after he starts July 10, is expected to bring a fresh perspective on brand building and management chops to Under Armour as it expands beyond its performance apparel roots, analysts said Tuesday.

"It...

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