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Under Armour to acquire MapMyFitness
Under Armour to acquire MapMyFitness

Under Armour took a huge leap forward in the fast-emerging fitness technology market Thursday with plans for a $150 million acquisition of MapMyFitness, creator of the MapMyRun and MapMyRide mobile applications and websites. What would be Under Armour's first acquisition opens a new frontier for the Baltimore-based sports apparel and footwear maker in online social networks and expands its toehold in fitness devices. But what seems like a radical departure for a sports clothing company really is Under Armour rapidly closing the gap with its larger rival Nike on fitness technology. "They're making a claim. … Don't count us out," said Camilo Lyon, a managing...