Wanted: new mascot for 137-year-old racing event. Must appeal to the young and Web-savvy. Social media experience required.
That's the premise of an anonymous marketing campaign unveiled this month to unseat the tweeting centaur Kegasus as the mascot of the Preakness Stakes infield party. The new candidates? A leprechaun and the Easter Bunny.
The marketing firm hired by the Maryland Jockey Club is presumably behind the campaign, coming as it does as the Preakness advertising season starts to get under way. But it's not taking credit.
"We've got nothing to do with this," said Jimmy Learned, president of Elevation Ltd., which is handling marketing for the...