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Leslie Moonves

CBS will live-stream Super Bowl ads

CBS will live-stream Super Bowl ads

TV's most memorable and most-watched commercials will no longer be relegated to the TV set. For nearly half a century, the only way for the average consumer to see all the glitzy commercials that accompanied the Super Bowl was to watch a broadcast of the game on television. In 2016, CBS intends to shake things up, by live-streaming — in as close to real-time as possible — every single national ad that supports its Feb. 7, 2016, telecast of Super Bowl 50. The maneuver is one that could have seismic ramifications for the media business, as it essentially forces the event's big-spending sponsors to consider online impressions and TV ratings at the same time, not...

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