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Leo Burnett

Facebook allows publishers, celebrities to sell 'branded content'

Facebook allows publishers, celebrities to sell 'branded content'

Facebook has long made a mint out of users sharing their content on its platform.

Now it's doing a little sharing of its own.

Under a rule change instituted Friday by the social network, verified users — publishers, celebrities and other "influencers" with a blue check mark next to their name — will for the first time be able to sell sponsored posts to other companies on their Facebook channels.

The move represents a relaxation of the monopoly Facebook has enjoyed over its right to earn revenue from advertising on its own platform and is something the company said "media companies, public figures, influencers, and marketers have been asking...

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