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Under Armour will reach women, kids through Kohl's partnership, analyst says

Under Armour will reach women, kids through Kohl's partnership, analyst says

When Kohl's starts selling Under Armour clothing and footwear this spring, it will be the biggest launch of a brand in the discount department store's history.

Retail analysts for Baird's Softline Retail see the partnership as a positive for both Kohl's and Under Armour, according to a story today in Barron's.

Baird's analysts, who met recently with Kohl's, say the new retail channel will help Under Armour better reach women and kids, the Barron's story said.

Analysts Jonathan Komp and Benjamin Bray said Nike is now the chain's...

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