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Under Armour's Kip Fulks to become chief product officer

Under Armour's Kip Fulks to become chief product officer

Under Armour announced changes Thursday to its team of top executives, appointing Kip Fulks, founder Kevin Plank's first partner, to the new role of chief product officer and bringing in leaders from Amazon and VF Corp.

Amazon marketing executive Andy Donkin will become Under Armour's chief marketing officer.

The changes reflect the brand's global growth, the company said.

Fulks has served in top leadership roles since the company started in 1996. In the new role, he will lead category management, marketing, product, merchandising, innovation and sourcing, "to deliver best-in-class products and brand experiences to athletes around the world," the company...

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