Try digitalPLUS for 10 days for only $0.99

HealthSpring Inc.

HealthSpring changes its name

HealthSpring changes its name

 HealthSpring, an arm of Cigna that manages Medicare plans, said Wednesday it is rebranding and changing its name to Cigna-HealthSpring.

Tennessee-based HealthSpring serves more than 18,200 Medicare Advantage patients in Maryland. HealthSpring strengthened its position in the area when it acquired Maryland-based Bravo Health for $545 million in 2010. Cigna acquired HealthSpring in 2012.

The new name, along with a fresher logo, will be introduced to the public through television commercials this year. The company said the rebranding is designed to emphasize a devotion to personalized and quality care for its senior customers and show people they can easily...