The downtown Baltimore skyline is about to change.
The name of the defunct Examiner newspaper will no longer adorn the building at 400 E. Pratt St., visible throughout the Inner Harbor. Instead, the name of digital marketing firm R2integrated will go up on the Commerce Street side of the building in mid-October.
For more than a year, R2integrated has been subleasing the building's 11th floor, which had been vacated by the Baltimore Examiner. The free newspaper ceased publication in 2009 after less than three years in the market.
R2integrated recently signed a six-year lease for the 15,467-square-foot space. Along with that came signage rights.
"It feels really...