Baltimore television stations expected little in the way of political advertising this election year. Then the fight over expanded gambling in Maryland erupted, pitting deep-pocketed casino companies against each other.
The barrage of ads urging viewers to vote for or against the gambling referendum could drive political ad spending at local television stations to well over $10 million this year, according to some estimates.
Still, the Baltimore TV market's share of the political spending will fall short of 2010, a year that featured a governor's race as well as heavy casino-related issue advertising.
"This will be an exceptionally healthy year for political issue...