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General Mills Incorporated
Lacrosse star Rob Pannell could be first athlete voted to be on front of Wheaties box
Lacrosse star Rob Pannell could be first athlete voted to be on front of Wheaties box

I'm old enough to remember that it was a big deal when athletes were chosen to grace the front of a Wheaties box, yet I've never eaten a flake of it. General Mills would like to change that. The company has unveiled a promotion that, for the first time in the 90-year history of Wheaties, will allow the public to choose who's going on the iconic orange carton. The selection of athletes and the methodology show how General Mills is skewing younger with this promotion, the Wheaties Next Challenge. Lacrosse, the fastest-growing sport at the college and high school levels, gets a nod -- Rob Pannell, a former Cornell All-American and now a star with Major League...

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