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Google to close its car-insurance comparison website, Google Compare

Google to close its car-insurance comparison website, Google Compare

Google Compare, a website started last year to help consumers shop for car insurance and other financial products, will shut down by the end of March.

The search engine giant initially offered the site to consumers in its home state of California in early 2015. More states, including Illinois, were eventually added.

In car insurance, Google Compare provides quotes from insurers including Liberty Mutual, First Chicago Insurance, MetLife, Elephant Auto Insurance, General Insurance, Freedom National, Titan Insurance and Safe Auto.

Some of the biggest carriers, including State Farm, Geico, Northbrook-based Allstate and Progressive, haven't participated.

Google Compare,...

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