Try digitalPLUS for 10 days for only $0.99

Federated Department Stores Incorporated

Retailers try more subtle sales this year

Retailers try more subtle sales this year

With the holiday shopping season already under way, many of the nation's leading retailers say they plan to avoid the kind of deep, across-the-board discounts that gave last year's season an air of desperation -- and crimped profits. Instead, many are using more subtle, under-the-radar promotions to lure shoppers this year. Several big chains, including Federated Department Stores Inc. and Limited Brands Inc.'s Express division, are cutting back on the number of blockbuster discount events that they've relied on in past years to pack their stores. Even Foot Locker Inc., whose buy-one-get-one-free deal helped spark a frenzy of similar activity among rivals last year,...