Terraza Stained Glass breathing new life into old artform

Linda Johnson Rice

Shoot melons, kill bugs: How businesses make creative videos

Melons going splat in slow motion. Drawn-as-you-go animation about machines. A behind-the-scenes look at winery operations. Not the usual viral videos, but small business owners have realized offering something to watch and having a sense of humor about themselves can help grab customers' attention.

In more than a hundred videos he's posted on YouTube, Tom Nardone takes aim at racks of ribs, laptop computers and tires to illustrate what a bulletproof vest can do. A Valentine's Day-timed video sacrificed several boxes of candy. The videos can be graphic, with items exploding at slow speed and Nardone splattered with barbecue sauce or peanut butter.

Nardone, owner of Troy,...