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Under Armour may be evolving into a fitness technology company
Under Armour may be evolving into a fitness technology company

With its latest expansion, sports apparel-maker Under Armour could find itself in the company of Facebook, Pinterest and other well-known online names. That's because the Baltimore-based brand is on the verge of consolidating an online community that could put it in a league with the biggest social media sites. As it sprinted past the $3 billion sales mark with end-of-year results announced Wednesday, the company announced it is investing $560 million to acquire the creators of two mobile health and fitness applications, San Francisco-based MyFitnessPal and European app Endomondo. By adding those apps to MapMyFitness, which it acquired in 2013, Under Armour will own sites where 120...

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