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Sears sells Craftsman brand to Stanley Black & Decker for $900 million

Sears sells Craftsman brand to Stanley Black & Decker for $900 million

Stanley Black & Decker's acquisition of the Craftsman brand from Sears Holdings could breathe new life into the tool line but may be one more step toward the demise of the department store chain, experts said Thursday.

The $900 million sale announced Thursday will provide a cash infusion for Sears, but it comes at a cost — broadening distribution of the well-known brand gives consumers one less reason to choose to shop at the struggling Hoffman Estates, Ill.-based retailer.

"This is going to be good for Black & Decker and bad for Sears," said Howard Davidowitz, chairman of Davidowitz & Associates, a New York-based retail consulting and investment...

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