When Sports Authority Inc. said “everything must go,” it meant everything – including its customers’ personal information.
The Colorado sporting goods retailer, which filed for Chapter 11 bankruptcy protection in March, auctioned this week its intellectual property, including the Sports Authority name, its e-commerce site and about 114 million customers’ files and 25 million email addresses. Dick’s Sporting Goods won with a $15-million bid.
The trove of customer data, experts say, could help Dick’s capitalize on Sports Authority customers looking for a new place to shop.
“It’s extremely valuable data for...