Mike Preston's report card in Week 3
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Recreational Equipment Inc.

Stores gamble, customers take a hike on busy shopping day

Stores gamble, customers take a hike on busy shopping day

A local bike shop and a national outdoor gear chain proudly and defiantly closed their doors on one of the year's busiest shopping days, gambling that consumers have grown weary of Black Friday and would embrace a new tradition involving hiking, biking and "civility."

Advertising "We are closed" isn't normally a strategy for attracting future business. But Joe's Bike Shop and REI, the outdoor clothing and equipment retailer, calculated that shifting direction would resonate with their customer bases — even if it meant a day of lost sales. REI closed all 143 of its stores nationwide, including locations in Timonium and Columbia.

Joe's and REI...

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