Procter & Gamble

Columbia-based Rethink Water sees growth in boxed water for kids

Columbia-based Rethink Water sees growth in boxed water for kids

Amid concerns about the use of plastic in bottled water, a relatively new Columbia-based brand might have found a sweet spot for rapid growth.

Three years ago, two college friends launched Rethink Water, a fast-growing brand of highly purified water sold in a recyclable box.

The brand got picked up by stores such as Giant Food, Wegmans and Safeway and saw strong sales. Now, they’re expanding with a kid-friendly line that will roll out to 10,000 stores in April.

As consumers increasingly seek out healthier foods and beverages and want them in sustainable, on-the-go packages, they also want the same for their kids, co-founders Matt Swanson and Chris O’Donovan said....

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