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Annapolis firm and Panasonic look to electronic shelf labels to revolutionize in-store shopping

Annapolis firm and Panasonic look to electronic shelf labels to revolutionize in-store shopping

The head of an Annapolis-based advertising firm that works with top consumer brands is betting the next breakthrough in electronics won't be in smart phones or televisions. Instead, Compass Marketing CEO John White believes the next frontier is the shelving at retailers' stores. White says electronic shelf labels could revolutionize shopping, both for retailers and consumers. The founder of the Annapolis firm envisions replacing the billions of paper price tags with labels that display price electronically, allowing retailers to change prices remotely in minutes. Compass and partner Panasonic are set to roll out a battery free, wireless electronic shelving system known as...

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