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Crofton-based InRoad Toys eyes bigger market for tape that creates roads for toy cars

Crofton-based InRoad Toys eyes bigger market for tape that creates roads for toy cars

Andy Musliner was sitting on the floor playing cars with his then-3-year-old son when it occurred to him that the cars needed roads.

"It's an obvious pairing — toy cars go with toy roads," Musliner said. "If you have a toy car, it needs a road to drive on, yet the toy industry had not created an opportunity for kids to make roads."

That idea more than a decade ago led the Crofton resident on a quest to start a home-based toy company and ultimately create a new category — tape as toy. Musliner started Crofton-based InRoad Toys, which makes PlayTape, rolls of tape printed to resemble roads fit for tiny vehicles. The tape sticks to walls, floors, tables or any...

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