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Wegmans Food Markets, Inc.

Visually impaired customers can use app to grocery shop at Wegmans

Visually impaired customers can use app to grocery shop at Wegmans

Paul Schroeder strode through the aisles at Wegmans in Columbia, tapping a walking cane in front of him and reaching for the iPhone in his shirt pocket.

The 55-year-old Silver Spring resident, who has been completely blind since infancy, was shopping for cherries, cereal and some frozen dinners, and had just discovered the store was selling sugar melons, a type of cantaloupe. He typically shops with his wife, who is sighted, or, when alone, asks store employees to help. But that’s not always ideal.

“What that takes away is that sort of serendipitous fun of just kind of wandering and browsing and looking,” Schroeder said.

Wegmans offers Schroeder another option, free...

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