Pete Truby's idea to sprinkle sea salt on dark chocolate and turn the recipe into a business grew out of a necessity of sorts.
While hiking with friends in Utah eight years ago, he took along trail mix and dark chocolate for energy, but thought it would be better to combine elements of the salty and the sweet. He reasoned that a salted chocolate bar not only would taste great but conserve space in a backpack.
As far as Truby could tell, no such chocolate was readily available.
"It was a simple thing that should exist," he recalled thinking. "I see chocolate more as a food than a treat or candy."
So in 2009, armed with a natural food industry...