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TheraPearl to sell products at Target

TheraPearl to sell products at Target

If your back aches or your ankle swells, managers of a Columbia-based company want you to forgo the ice pack and grab a TheraPearl instead.

The maker of therapeutic pearl-filled packs that can be chilled in the freezer or heated in the microwave want their brand to be to ice packs what Kleenex is to tissues. The company appears on its way. After less than six years, the brand that started with an idea and three employees has grown to $10 million in sales at some of the nation's biggest retailers.

The sports packs, designed in a variety of shapes and sizes to conform to the body and relieve pain in the neck, back, knees and other spots, debuted in stores in 2011. They can be...