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General Mills to remove artificial colors, flavors from cereals

MINNEAPOLIS General Mills announced Monday it will remove all artificial colors and flavors from its cereals beginning with Trix, Cocoa Puffs and Reese's Puffs by the end of 2015. General Mills, based in the Minneapolis suburb of Golden Valley, appears to be the first major U.S. cereal maker to systemically extract artificial colors. But it's the latest of several big food companies to dump artificial colors and flavors. As more consumers have become wary of processed foods, they've gravitated toward "clean" labels free of stuff that doesn't look natural. "Consumers increasingly want the ingredient list for their cereal to look like what they pull out of...

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