On a hot July afternoon in Federal Hill, Marielle Newman opened up a friend's refrigerator in search of one last drink before the group headed to Camden Yards. A clear bottle with a slice of fruit on its label caught the Locust Point resident's eye.
"I hadn't seen it before. Literally, I was like, 'What is that?'" said Newman, 31.
The answer was Truly Spiked & Sparkling, one of a handful of new alcoholic, carbonated-water brands that entered the Baltimore and national markets this year, aiming to tap into health-conscious drinkers and others looking for light alternatives.
These emerging brands emphasize nutritional facts — lack of gluten, modest...