Under Armour raises the bar on digital fitness

Under Armour raises the bar on digital fitness

Athletes and nonathletes alike increasingly rely on wearable devices to count steps, time a run or a walk, measure heart rate and even track diet and sleep.

Under Armour has expanded into that digital fitness realm in recent years, acquiring a collection of websites and fitness applications, but a question loomed about what it could do with all that data.

The Baltimore-based sports apparel brand offered what it hopes is the answer last week, presenting its vision of the future of fitness at the high-profile Consumer Electronics Show in Las Vegas.

First the athletic wear maker unveiled its first-ever collection of fitness devices, a suite of products dubbed UA HealthBox...