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Under Armour Inc.

Under Armour to buy two fitness apps as it builds online community

Under Armour to buy two fitness apps as it builds online community

Under Armour Inc. is acquiring two companies that make fitness apps for $560 million as it works to build what it calls the world's largest online health and fitness community. After making significant moves in the digital fitness arena last year, the Baltimore-based sports-apparel brand announced the two deals Wednesday as it released fourth-quarter results that showed soaring sales and profits. Under Armour said that it is buying San Francisco-based MyFitnessPal for $475 million and that it had acquired Endomondo, based in Copenhagen, Denmark, for $85 million last month. With the users Under Armour picked up in late 2013 with its acquisition of the MapMyFitness app, the company...

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