After struggling through 2017, Under Armour could be in for another rocky year, one Wall Street analyst is warning.
The Baltimore-based sports apparel brand started 2018 with an overload of excess inventory, which it likely will have to sell at discounted prices, said Camilo Lyon, an analyst with Canaccord Genuity, in a research report Friday. The brand also faces pressure from its two biggest rivals amid changing demand for athletic apparel.
In the report, Lyon said he’s not convinced that Under Armour’s plans to rebound by becoming leaner and more responsive to consumers in developing and marketing shoes and apparel will work.
“We have heavy doubts that the near-term...
The Under Armour logo outside the new store in Harbor East.