Under Armour is looking for new ways to make in-person shopping exciting, as customers increasingly make purchases online, CEO Kevin Plank said at a real estate conference in New York City this week.
The Baltimore-based sports apparel brand has started installing what it calls a "greatest hits wall" that has as its focus a rotating device that looks something like a slot machine to highlight different products. The company also has developed shopping apps that allow customers to scan items in a store with their phones, which then shows videos featuring the firm's athletes.
"None of us believes that retail will ever go away," Plank said in his speech...
The Under Armour logo outside the new store in Harbor East.