If there's one thing American consumers can't resist, it's a bargain, so as shopping malls struggle to stay relevant in the internet age of convenience and choice, outlet centers offering popular sports and fashion apparel name brands are gaining ground.
Visits to outlet centers, which continue to outpace mall traffic, hit a three-year high this summer, led by millennial shoppers, according to a recent survey released by Cowen and Co.
"The channel is still relevant in general to the consumer," said John Kernan, a senior research analyst at Cowen. "Outlets probably represent more value to the consumer."
The findings come as two new outlet centers...