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Under Armour hopes to hit its stride in footwear with ClutchFit rollout
Under Armour hopes to hit its stride in footwear with ClutchFit rollout

Under Armour, which has wooed consumers with sweat-wicking T-shirts and other innovations, is banking on a new fabric that conforms to the foot like a second skin to help the company break into the crowded athletic shoe market. The Baltimore-based athletic wear maker is promoting its newly developed ClutchFit — a lightweight, stretch material designed to move with the foot without bunching or binding — as one of its latest innovations. And it's betting the technology will revolutionize shoes across multiple sports and pay off in a bigger share of the booming footwear market. But experts say it's too soon to tell whether the latest footwear will boost the...

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