It's a small step for Under Armour, which plans to add a sportswear line to its core athletic apparel offerings this fall.
But it's also a giant leap into fashion, one the Baltimore-based athletic wear brand is taking with award-winning Belgian designer Tim Coppens.
Known for performance-based gear for athletes, Under Armour hired Coppens to lead UAS, or Under Armour Sportswear, a line for "ambitious young professionals" to wear off the court and field and out of the gym. Coppens is a fashion industry star who designed for luxury brands and athletic wear companies before creating his own New York-based line.
Analysts see the move as a logical evolution rather...