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The Coca-Cola Company

Competitors fill the A-Treat void

Competitors fill the A-Treat void

Six months after A-Treat ceased production in Allentown, competing soda manufacturers are zeroing in on the Lehigh Valley to fill the void. Despite that, customers and store owners say, the manufacturers might have a tough time replicating the century-old company's low prices, unique flavors and brand loyalty. This month, Allentown businessman Paul Eifler announced his "gentlemen's agreement" to purchase some assets of A-Treat was officially dead, calling into question whether any of the defunct soda maker's classic brands will ever be revived. Now, as the remaining supply of A-Treat slowly disappears from Lehigh Valley store shelves, names like Day's...