Unlimited Access. Try it Today! Your First 10 Days Always $0.99


The Coca-Cola Company
Regional advertisers compete for a Super Bowl win
Regional advertisers compete for a Super Bowl win

Move over Pepsi, Budweiser and Coca-Cola. Such national brands, known for big-budget, attention-grabbing advertisements during the Super Bowl, will share the stage this year with regional advertisers looking to make a splash in a more targeted, lower-cost way. M&T Bank will use the biggest broadcast event of the year to launch a new marketing campaign, "Understanding What's Important," in Baltimore. The series of TV spots will feature bank customers' unscripted accounts of what matters in their lives, including the owner of a Rosedale manufacturing business who makes an emotional tribute to a disabled worker. Eat24, a restaurant delivery website based in Silicon...