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Green on the upswing as eco-friendly home building goes mainstream

Green on the upswing as eco-friendly home building goes mainstream

At first, Baldwin Homes didn't build green. Then it dipped its corporate toe in — one home here, another there.

Now the Gambrills company is constructing an entire green neighborhood. It's the story of U.S. home building writ small.

Green accounted for 2 percent of the new-home market in 2005, according to a report by industry data provider McGraw Hill Construction. By last year it had ballooned to 23 percent — nearly a quarter.

"I don't think green is a niche market anymore," said Michele A. Russo, director of green content at McGraw Hill Construction.

More builders have jumped in with both feet. Others are giving green techniques a try, to...

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