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Sports marketing expert sees few stars in Ravens-49ers Super Bowl
Sports marketing expert sees few stars in Ravens-49ers Super Bowl

The city of Baltimore could not be more excited (well, I guess they haven't turned the harbor purple ... yet) for Sunday's Super Bowl which, pits the Ravens against the San Francisco 49ers. Madison Avenue execs are not so thrilled. According to Bob Dorfman, a sports marketing expert at San Franciscco's Baker Street Advertising, the game will be short on endorsement talent. Dorfman sees only two players who could use the game to catapult toward major deals: Niners quarterback Colin Kaepernick and Ravens linebacker Ray Lewis. There are caveats on both, though. Kaepernick will be playing his 10th NFL game, so his longevity is a question. Dorfman also wonders how...

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