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Consumer fatigue blamed for decline in jeans sales
Consumer fatigue blamed for decline in jeans sales

Are consumers getting tired of jeans? One retail analyst thinks so. Changing the color and fit used to be enough to prompt shoppers to go out and buy something new, but "the lack of any real innovation in jeans has created consumer fatigue," Marshal Cohen, chief industry analyst for The NPD Group, says in a blog post today. Sales of jeans, which performed well through the recession, fell 5 percent for the year ending in March, Cohen says, with declines of 4 percent for men's jeans, 5 percent for women's and 10 percent for kids. Several factors are at play, he says. People who wear jeans for work or on an every day basis, who account for the...

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